Jiahui Zhao
PhD student, Associate LecturerResearch Overview
My research interest locates in sustainability marketing. Especially looking into the ecological dimension of sustainability in the market, I explore both consumer perspectives and organisation/brand communication strategies in the food context. With an interdiscipline approach, I am also interested in the psychodynamics underlying sustainability marketing which refers to consumer psychology.
Global Macromarketing Conference 2022 “The New Normal”
Participation in conference -Mixed Audience
- Pentland Centre